Going Global: Expand Your Business with the New Shopify Markets Integration

5 min read
Going Global: Expand Your Business with the New Shopify Markets Integration

During the pandemic, the already thriving ecommerce marketplace has seen a a significant surge as extended lockdowns forced millions of consumers to switch to online shopping for convenience and safety. As a result, ecommerce sales saw a remarkable 50% growth between 2019 and 2021.

As of 2021, the global retail ecommerce sales reached a staggering USD 4.9 trillion, and Statista experts predict that this figure will continue to rise and hit USD 7.4 trillion by 2025.

In today's world, shopping online is accessible to anyone with a laptop or smartphone, regardless of their location or time of day. For ecommerce sellers, the opportunity to reach these buyers on a global scale is both exciting and daunting. However, expanding your business internationally brings up various challenges, including navigating international shipping rates, dealing with multiple currencies, and overcoming translation and language barriers.

Shopify has created a solution called Shopify Markets to assist ecommerce merchants in expanding their global online presence. And we, the Trackr app team, are thrilled to announce our integration with Shopify Markets, which will benefit online businesses seeking to expand internationally.

What is Shopify Markets?

Shopify Markets is a revolutionary cross-border management tool that simplifies global ecommerce for merchants. In the past, merchants had to rely on marketplaces or third-party retailers to sell internationally, but not anymore.

With Shopify Markets, international selling is made easy with a variety of features designed to help you scale, strategize, and manage your global market from a single store. You can now sell directly to global customers without involving any third party. Shopify Markets handles everything for you, including currency conversions, language barriers, payment methods, and calculating duty and import taxes.

The ultimate goal of Shopify Markets is to help merchants optimize their business for cross-border selling. With its impressive capabilities, Shopify Markets offers merchants the ability to seamlessly expand their global reach. Let's take a closer look at its features and how they can benefit your business.

What Are the Features of Shopify Markets?

Shopify Markets is a powerful cross-border management tool that offers several features and benefits to ecommerce merchants looking to expand their business globally. Here are some of the things you can do with Shopify Markets:

  • Sell in multiple currencies. With Shopify Markets, you can offer pricing in multiple currencies, making it easier for international customers to shop on your store.
  • Translate your store. The tool comes with built-in language translation features, which help you overcome language barriers and communicate with your global audience effectively.
  • Manage international shipping rates. Shopify Markets enables you to manage shipping rates for different countries and regions, ensuring that you can offer competitive rates to customers worldwide.
  • Calculate taxes and duties. The tool automatically calculates taxes and duties on international orders, making it easy for you to comply with local regulations.
  • Offer local payment methods. Shopify Markets supports local payment methods in different countries, giving your customers the flexibility to pay with their preferred payment method.
  • Utilizing local domain extensions. Domain extensions improve SEO and build user confidence. Shopify Markets offers SEO optimized local domains for better positioning and introduction to new markets.
Shopify Markets is a powerful cross-border management tool

All in all, Shopify Markets provides ecommerce merchants with a comprehensive solution to manage cross-border sales efficiently. With its array of features and capabilities, Shopify Markets can help you expand your business globally and increase your revenue.

Integration With Trackr

As you already know, Shopify Markets is a fantastic tool for expanding your business globally and increasing your profits. Now, with Trackr - our order tracking app – integrated into it, your business can stay ahead of the competition.

You can now offer a tracking page that is translated into the language of each market you serve. This will improve the customer experience, reduce customer service requests, and increase customer satisfaction.

Your customers can easily track their orders in their preferred language, making it easier for them to understand and engage with your brand. Additionally, this feature can help you build stronger relationships with your customers, leading to increased customer loyalty and repeat business.

To translate tracking page, go to Trackr App ⇒ Translations.

Hpw to Translate Tracking Page

Next, you can select the language of the market and provide your translation for the following blocks:

  • Tracking search blocks;
  • Tracking search results block;
  • Error messages;
  • Info messages;
  • Tracking status description;
  • Tracking statuses;
  • Tracking status hints;
  • Delivery update email’s subject;
  • SEO.

You can also specify the language for All supported markets, which will be displayed for your markets that are left without translations.

Trackr supports five languages – English, French, Spanish, Italian, and German. However, you can customize these translations by adding your own changes via Markets on the Translations page.

This feature can help you better serve your customers by offering a more personalized experience in their preferred language. It also helps you expand your reach into new markets, which can lead to increased sales and growth for your business.

As you can see, there are 3 types of tracking page translation available with this integration. That’s why, let’s consider the situation if all translation types are enabled. In this case, the translation will be prioritized in the following order:

  • Translations for a specific market and language take priority over any other translations.
  • In cases where a translation is not set for the market, the translation for All supported markets will be used as a fallback option.
  • If neither the language for a market nor a translation for All supported markets is specified, Trackr's default language will be used as the last resort. Please note: In this case, the translation depends on the language the customer is browsing in. However, if this language is not one of the five default languages (EN, FR, SP, IT, DE), then English will be used as a fallback option.


The integration between Trackr and Shopify Markets is a powerful combination for merchants who want to expand their business globally. With Trackr's multilingual support and the ability to translate tracking pages into specific languages for each market, merchants can provide a better customer experience to their global customers. This integration allows businesses to optimize their cross-border selling strategies, increase their bottom line, and stay ahead of the competition.

With the ease of use and the range of features provided by both platforms, it's a win-win situation for online merchants looking to go global. So, if you're ready to take your business to the next level, start exploring the possibilities of Trackr and Shopify Markets integration today!


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