When Shopify Black Friday and Cyber Monday (BFCM) hit, Shopify stores often experience record-breaking sales. Last year alone, Cyber Monday and Black Friday deals generated $9.3 billion in sales – 24% more than Shopify BFCM in 2022! However, such success always comes with some challenges for the eCommerce businesses. For example, for dropshipping stores, managing the logistics and massive influx of customers during these much-anticipated Shopify Black Friday deals can become quite an overwhelming experience. Customers expect prompt delivery and real-time tracking to know exactly where their orders are, and meeting those expectations is crucial for customer satisfaction. Fortunately, there’s a smart solution Shopify merchants can lean on this Black Friday and Cyber Monday – hidden carriers.
Why Hidden Carriers Are Important For Dropshipping Stores During Shopify Black Friday And Cyber Monday
The post-purchase journey is critical, especially in dropshipping, where delivery times may be longer. A smooth delivery experience builds customer loyalty, with 87% of consumers more likely to shop again if they have a positive delivery experience, according to MetaPack. However, unfamiliar carrier names in tracking can confuse customers, especially during high-stakes shopping events like Black Friday and Cyber Monday, when quick, clear communication is crucial.
Hidden carriers solve this by keeping the carrier name invisible to customers, emphasizing your brand throughout the entire tracking process. This way, even with third-party suppliers fulfilling orders, customers have a seamless, brand-focused experience that keeps them coming back.
Trackr: A Trusted Solution for Seamless Post-Purchase Experience
A great tool that supports hidden carrier functionality is Trackr. With this app, stores can offer real-time customizable, branded tracking pages for over 2,100 carriers worldwide, reducing confusion and enhancing the post-purchase experience. Here’s why Trackr is perfect for Shopify Black Friday deals:
- Preserve Brand Integrity and Minimize Customer Confusion
Trackr’s hidden carrier functionality replaces third-party information with your brand on tracking updates. This way, every aspect of the purchase journey, from checkout to delivery, appears to be handled directly by your store. This brand consistency reassures customers and builds confidence, which is essential during peak sales periods like BFCM, when clear and simple communication is vital.
- Boost Repeat Sales
Forbes Advisor states that the chances of selling to an existing customer are 60 to 70%. Trackr capitalizes on this by allowing you to showcase product recommendations, such as upsell and cross-sell suggestions, on the order tracking page and in email updates. This feature transforms Trackr into a dual-purpose Shopify app for Black Friday, not only keeping customers informed with live tracking details but also helping drive extra sales and boost revenue through tailored product recommendations
- Enhance the Post-Purchase Experience and Boost Customer Retention
According to research by Narvar, 83% of customers expect regular communication about their orders. The smoother and more informative this phase, the more likely customers are to become repeat buyers. Trackr offers real-time updates on order status via customizable SMS and email notifications, automatically keeping customers informed without additional manual input. By actively managing expectations, Trackr helps Shopify merchants increase customer satisfaction even during high-demand periods like BFCM.
- Translate Tracking Updates for Global Markets
For businesses expanding globally, Trackr makes it possible to translate tracking checkpoints into over 40 languages. By offering these localized tracking updates, Trackr helps Shopify stores meet the needs of international customers and builds trust through clear communication.
- Reduce Customer Support Burden
Trackr’s branded tracking pages and real-time notifications help lower the number of customer inquiries, allowing your support team to focus on higher-level tasks. Trackr also offers 24/7 support team assistance to help you quickly resolve any unforeseen issues during the busiest time of the year.
Essential Steps to Prepare Your Dropshipping Store for Shopify BFCM Success
Now that you understand how hidden carriers can elevate your Shopify store and have the ideal tool to manage the challenges of Black Friday and Cyber Monday, it’s time to get prepared! Here’s a list of essential steps to optimize your store, improve customer experience, and boost sales.
1. Optimize Your Website and Checkout Performance
- Ensure Fast Load Times: Baymard Institute notes that 17% of abandoned carts result from slow load times or website crashes. And with 54% of web traffic coming from mobile devices, make sure your site is mobile-friendly and loads quickly on different devices.
- Address Cart Abandonment Issues: Use Shopify analytics to identify and resolve any friction points in the checkout process ahead of BFCM to minimize cart abandonment.
2. Enhance Shipping Transparency and Tracking Experience
- Provide Accurate Estimated Delivery Times (ETD): Offer clear ETDs to your customer based on individual carrier performance. Let your customers know exactly when to expect their deliveries to minimize “Where’s my order?” inquiries.
- Automate Notifications: Set up automated SMS and email notifications for key order stages (dispatch, in-transit, and delivery) to keep customers informed and reassured.
3. Increase Sales with Strategic Tracking Page Content
- Upsell and Cross-Sell on the Tracking Page: Display suggestions based on previous orders to encourage your customers to make additional purchases.
- Run Flash Deals and Exclusive Offers: Use the tracking page to promote time-limited Black Friday deals to entice customers to return and shop more.
4. Expand Your Reach with Multilingual Tracking Updates
- Provide Tracking Updates in Your Customer’s Language: Ensure international customers can view tracking information in their preferred language to make them feel informed and valued, fostering loyalty through clear, localized communication.
Tip: Pair with Langshop , a must-have Shopify Black Friday app, to make your store even more appealing to international customers. Translate your entire Shopify store into up to 20 languages, detect your customers location and display the store in preferred language and currency, offer localized payments methods and much more to attract a global audience.
5. Increase Conversions with Multi-Channel Campaigns
- Target High-Engagement Platforms: Launch BFCM campaigns across channels where your audience is most active, like email and Google Ads.
- Use Countdown Timers: Add countdowns to SMS campaigns or social platforms to create urgency, encouraging early purchases and conversions.
6. Reduce Customer Support Load with Real-Time Tracking
- Keep Support Team Informed with Real-Time Updates: Equip your support team with Trackr’s real-time tracking data, enabling them to address any questions swiftly and effectively.Tip: Get HelpCenter app to make your support services even more effective with a customizable FAQ, live chat, and ticketing system. The app helps to streamline responses, boost satisfaction, and build trust.
Conclusion: Set Your Store Apart with Hidden Carriers This Shopify BFCM
Shopify dropshipping stores have tremendous growth potential on Black Friday and Cyber Monday – if they’re well-prepared. By concealing carrier details, providing live tracking, and using branded tracking pages optimized with upsell offers, stores can build credibility and engage customers. Trackr’s tools empower merchants to manage high order volumes smoothly while delivering an exceptional customer experience during the busiest shopping season of the year. Invest in the right tools, strategies, and support systems and see your store on the road to success!
